If the pandemic has taught us anything, it’s the need to be creative and think outside of the box. Really this applies to everything we do now: From turning family gatherings to family zoom calls; attending in-person concerts to streaming concerts live; watching sports with fans to watching sports with digital fans; eating at packed restaurants to eating outside and socially distanced from others; and more. Everything that we were used to doing has been modified in some way. The same thing has applied to businesses. Traditional strategies that have worked in the past, have to be reinvented. Job fairs are a part of this mix.
Whether you are used to attending job fairs or holding your own, they now have to be virtually reinvented. So how can staffing companies transform the traditional job fair into a virtual one, but still get their bang for the buck? Here are 8 tips for making your virtual job fair a success.
1. Commit to It
Before you begin planning your virtual job fair, avoid the demeanor that it won’t be as good as an in-person event. A virtual job fair can be just as effective (perhaps even better) as long as you have the right resources and are fully committed to it. Don’t hold back on investing in resources just because it’s a virtual event. Commit to getting the resources needed to make the event a success.
2. Find the Right Platform
In order to select the right platform, first decide on the goals and format of your job fair. Do you plan to keep it simple and hold one session at a time or do you plan to have breakout rooms? Do you want to use a standard webinar platform or do you want to use a platform that allows for networking, booth time, the ability to hold more than one session at a time, etc.? All of these factors will depend on the virtual platform used for your fair.
If a webinar platform is used, such as 工作 GoToWebinar, you can hold one session at a time and allow candidates to hop on for the sessions they are interested in attending. Each of the clients participating in the job fair can hold a session and talk about their company, positions they are looking to fill, and ideal candidates for these positions. At the end of each session, time can then be allocated for candidates to ask questions. This format is less intimate, but it allows clients to promote their company to candidates and allows candidates to learn about your clients. If the goal of the job fair is to be informative, then this format could work well.
If you are looking to hold a job fair that is more interactive and allows candidates to talk with clients, then you might want to look at doing a different format. Some webinar platforms, such as Zoom®, allow for breakout sessions. You could still have sessions with all attendees, but also incorporate breakout rooms. Each of your clients participating can have their own breakout room that allows for candidates to hop into the rooms they are interested in. This gives candidates the opportunity to ask questions and talk one on one with an employer. Depending on how many candidates choose a given breakout room, it may not be one on one conversations, but it would still allow for a more intimate conversation versus holding one large session for everyone.